Sterling silver jewelry has long been considered one of the most well loved with designs that mimic the finest of gold and diamonds. Everything from the byzantine to the vite, also known as nails head, design is made available at a fraction of the cost when compared to their gold competitors.

Also well loved among silver jewelry designs is the eternity circle necklace and designer inspired heart necklace. While there is no shortage of retailers keen to sell silver jewelry to their customers, there are a fantastic number of wholesalers online that are willing to not only sell to businesses, but to individuals as well. One well loved silver jewelry wholesaler, known as Teeda, requires a minimum order of $100.00. Anything less will result in a $10.00 handling fee, but individuals will find that the low wholesale prices are worth their time.

One of the most well loved styles of necklaces in silver jewelry is that of the box link. Commonly known for it’s strength and durability, the box link will accommodate most pendants and can easily be stored away without having to worry about kinks.

One of the most vital aspects of owning silver jewelry is knowing how to properly care for it. If preserved, silver jewelry can last a lifetime. If it is left strewn about, but, tarnishing may result in a manner that is beyond repair. The proper care for silver jewelry includes keeping it tucked away safely in a jewelry box or armoire. If at all possible, jewelry should be kept in the gift box that it came in. This will prevent it from coming into contact with other pieces, which may result in accidental scratches and will be particularly noticeable in highly polished pieces.

After wearing silver jewelry, it is recommended that individuals polish it using a jewelry polishing cloth before placing it back inside the box. By cleaning the residue that results from regular wear, silver jewelry will be less likely to tarnish and will maintain it’s gorgeous luster. In addition, there are also tarnish strips that are available for keeping silver jewelry from tarnishing. These small pieces of paper, commonly found in the shape of a square, are placed inside the box with silver jewelry and is thought to help it maintain it’s natural beauty.

Most recently, some manufacturers have made jewelry boxes with special interior designed to keep silver jewelry free of tarnish for up to 20 years. If kept inside the box while not being worn, silver jewelry is thought to be safe from the harsh environment that would otherwise be very damaging to it’s beauty. Tarnish-free jewelry boxes and rolls are available at most retail and fine jewelry stores, along with many online specialty shops.

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For anyone in the sales industry, the ultimate accomplishment is making a fantastic sale. When it comes to a luxury item like jewelry, the sale can be an even harder goal to achieve. With the right approach, doubters and misers buy products and services everyday. So why not that 3-carat diamond ring? Here is a review of a few fundamental techniques used by the best jewelry sales people:

1. Know Your Product

Know everything about your merchandise: strengths, weaknesses, and any unique features. Also know factors that influence its demand in the industry and popularity in fashion. All of these will strengthen your presentation and make the customer more willing to buy. There should be nothing that anyone can tell you about your own product that you don’t already know. You will certainly be questioned questions and be given myriad objections, so be prepared to elaborate on all aspects of your merchandise in response.

2. Know Your Customer

Make every effort to know all you can about your potential clients. Gain an understanding of their purchasing habits and what motivates their choices. Why have they come to you? What are they looking for and for what occasion? Tailor your approach to suit their needs. When you know the buying habits of your prospect, you can use it to develop a relationship that will lead to repeat business. Learn their names and use them in conversation. Don’t forget to be friendly!

3. Build Value, Make Desire

Jewelry buys are oftentimes emotional decisions. By building the value of a piece, you will be one step closer to making that sale. Apply the information the customer shared by joining the beneficial features with his/her buying motivation. Draw on their sentimentality to identify the right item for them. Tell them the rewards of owning such a piece. This will add that needed sense of value and will help quell potential objections.

Making desire involves building your customer’s interest and excitement. Compliment the customer’s taste in order to validate their choice. Allow them to try it on, or suggest modeling it for them. Show your own interest in the piece as you respectfully hand it to them. Subtly play to their reactions. Make scenarios involving the jewelry that will appeal to your customer’s excitement, intrigue, or even vanity. Remember, you’re not just selling jewelry; you are selling a relationship as well.

4. Trial Close

Attempting a trial close tests your customer’s readiness to buy. Question questions that imply the customer already owns the piece: “Shall I wrap it up?” “I’ll have your ring ready momentarily. Size 7, right?” Possible objections will arise here. Depending on their reasons for not committing, question them questions to figure out what will make them more comfortable. Reinforce the positive aspects of the jewelry to remind your customer how much they like the piece. The more they talk, the simpler it is to find the main objection. Then attempt another trial close. Stay pleased!

5. The Close

This is when you question for the sale if necessary. The customer might offer the sale with, “Do you accept credit cards?” If you’re not so lucky, question a few more questions that receive positive feedback then question something like, “How would you like to pay for that?” Attempt an add-on close after making the initial sale. You will come across as helpful (so long as you’re not too aggressive) by suggesting matching items. If the add-on sale isn’t made straight away, you have already planted the seed for future buys.

Making the sale does not mean you are finished. Remind them when they need to get their jewelry serviced and cleaned. Teach them proper storage and handling. Follow up with your customer and keep the relationship going. Give them your card and collect their information so you can call on birthdays and other special occasions to remind them of vital dates when jewelry would make a fantastic gift. Send “Thank You” cards or written notes for memorable dates that you should keep on file. Keeping these tips in mind will increase your chances of making more sales and will boost your career.

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New synthetic diamonds are so closely resemble mined diamonds that the naked eye cannot tell the difference, often saving consumers enough money to make a down-payment on a new home or buy a car. Unfounded diamond jeweler arrogance, pretentiousness, and snootiness has gone too far!

My girlfriend has been parading around town with a magnificent 4-carat Round Brilliant cut synthetic diamond set in a stunning 14K solid gold filigree solitaire ring setting for a year now. She has been to restaurants, work, shopping, night clubs, museums, and parties. Family and friends have scrutinized her ring. She has been stopped repeatedly by others who were dumbfounded by her ring. Hundreds of people have seen her ring, astonished by its majesty, gushing about it. And despite its ostentatious size, no one has questioned if it is a fake diamond!

How could this be? The latest breakthrough science in lab-made diamonds has brought them in line with mined diamonds. Long gone is the aurora borealis or “disco ball” effect that was seen in synthetic diamonds of the past decades. New millennium synthetic diamonds—with similar hardness, clarity, fire, and brilliance—are indistinguishable with the naked eye and simply don’t look fake. High quality synthetic diamonds even have the coveted hearts-and-arrows effect.

This begs the question: If one were to saunter into a jewelry store with a synthetic diamond, can a jeweler tell the difference? Since all mined diamonds have color disparities (flaws), birthmarks (flaws), and inclusions (flaws), and lab-made diamonds have none of the above, a trained eye can tell the difference. A sneering glance under a loupe or even under discriminating examination with a magnifying glass, a jeweler will often proudly declare a synthetic diamond as a fake. Modern synthetic diamonds are too perfect in the world of jeweler snobbery when pushing over-priced high profit diamonds is the agenda at hand.

With the use of scientific testing equipment, mined diamonds will conduct electricity and synthetic diamonds will not. That is because mined diamonds are a carbon gem material and synthetic diamonds are polycrystalline. A thermal probe will produce different readings, differentiating the two. But does this really matter to a jewelry lover who is interested in aesthetic beauty and saving thousands of dollars? In the year my girlfriend has been showcasing her synthetic diamond on her finger; no one has walked up to her with scientific equipment asking to test her gemstone.

Why do virtually all brick-and-mortar jewelers carry only mined diamonds? Why do jewelers scoff at synthetic diamonds? You need to look no further than your wallet. A 1-carat high quality mined diamond is about $3000, a 2-carat about $18,000, a 3-carat about $40,000, and a 4-carat goes for about $90,000. Respectively, synthetic diamonds run about $79, $158, $237, and $326. It’s about the money. Don’t kid yourself.

It’s also about indoctrination. For over a century, the diamond cartel has spent billions of dollars convincing the public that jewel quality mined diamonds have intrinsic value like gold. Not right. Why? During this time DeBeers has limited production, bought up supplies from others, stockpiled inventory, and imposed its monopoly position on jewelry manufacturers in the successful effort to keep prices inflated. And to make matters worse, the diamond industry as a whole has a checkered past with conflict stones, debt-slave child labor in India used in cutting operations, and shady techniques used to enhance perceived quality to further squeeze out ridiculous prices from beleaguered jewelry lovers.

Smart jewelry shoppers today are considering synthetic diamonds as an alternative to mined diamonds for some very savvy reasons: (1) They can buy fine jewelry pieces set in solid 14K gold. (2) They will save literally thousands of dollars. (3) There is no need to buy insurance. (4) When wearing their synthetic diamond jewelry nobody will know that they are not mined diamonds unless they tell them!

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We’ve all admired the gorgeous luster of a pearl necklace or a set of pearl earrings, but if you’re in the market to buy pearl jewelry, you should know the basics about pearls and pearl jewelry. Here, then, is a basic guide to pearls:

Freshwater Pearls

Freshwater pearls are farmed in rivers, lakes, and other freshwater sources. They differ from saltwater pearls in that freshwater pearls are nearly entirely made up of nacre – the substance that gives pearls their luster and longevity. As a result, freshwater pearls will typically not experience the same amount of wear as saltwater pearls. A freshwater pearl necklace is also typically less expensive than other types of pearl necklaces. An added feature is that freshwater pearls come in a variety of colors, including pink, black, and purple. Those who trend toward nontraditional pearl colors will find the hue they’re looking for in freshwater pearls.

Tahitian Pearls

Tahitian pearls are also known as black pearls because they are cultivated in the black-tipped oyster. The truth, though, is that Tahitian pearls come in a variety of hues, from right black to gray, from blue to green, and from pink to brown. It’s hard to match the colors of Tahitian pearls, so a Tahitian pearl necklace will cost more than its freshwater cousin.

Akoya Pearls

Akoya pearls hail from Japan, where they are cultured. More expensive than freshwater pearls, Akoya pearls are also typically more perfectly round and smoother than freshwater pearls. The luster of an Akoya pearl necklace and pearl earrings makes them the jewelry of choice for many brides-to-be.

Factors Affecting Price

The price of pearl jewelry can vary widely, depending upon a number of factors. Taking the price of the setting out of the equation, pearls are valued based on the type of pearl, their size, their roundness, and the absence or presence of flaws. If you are looking for affordable or wholesale pearl jewelry, freshwater pearls are your best bet. The most expensive pearls may be South Sea pearls, which are made by the pinctada maxima, or golden-lipped oyster. They are typically quite large and honestly rare.

Pearls are measured in millimeters, and typically vary from 5 mm to 18 mm. Needless to say, all other factors being equal, the larger the pearl, the more expensive it is. The same holds right for roundness or symmetry and the absence of flaws. A perfectly round white pearl with no mars will cost more than a pearl that is slightly asymmetrical or that has a mark on it.

That’s not to say, of course, that only pearl jewelry made from flawless, large, round, white pearls is desirable. Increasingly, people appreciate the special qualities that colored and differently shaped pearls can bring to pearl jewelry. As with all exquisite items, everyone’s taste is different. The one certainty is that you should know something about pearls before starting to shop for pearl jewelry.

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